Marketing strategist (publishing team)
We're looking for a creative marketing veteran to join the team at Hinterland, in anticipation of continued growth of our open-world survival IP, The Long Dark, and other projects. This is an externally-focused publishing role within our blended development/publishing studio model.
The ideal candidate has extensive experience in the marketing operations of small to medium-scale video game developer or publisher, with an emphasis on original digital entertainment. Hinterland delivers entertainment experiences to a worldwide audience, so a strong understanding of marketing and distribution trends in new and emerging markets, as well as the established markets in North America and EMEA, is required. Familiarity with marketing community-informed projects is a definite plus!
This is a blended strategic and tactical/operations role: you will be expected to develop well-researched strategic plans as well as spearhead their execution, under the guidance of the studio director. You will become a "brand champion" and oversee all external communication around Hinterland's IP, including supervising content across all public-facing channels. You'll be required to construct and maintain a strategic marketing content plan, will support the planning and communication around all release, update, and sales events, and thus need to intimately understand the optimal use of the various tools and platforms at our disposal (social media, forums, web, video, etc.). You understand streaming, direct marketing, and all the tools of the modern digital marketer. And finally, you need to do all this while balancing the limited resources of a small (but growing!) independent entertainment company. Creativity and an innovative approach are key!
Hinterland is a partially-virtual studio, although we prefer this to be an in-studio position, for proximity with the Publishing Group. We support our partially-distributed model with regular face-to-face team meetings, so some travel will be required. To facilitate communication, we prefer candidates who are able to work core hours that overlap with the Pacific Time Zone. Candidates who are legally permitted to work in Canada are preferred, but our first priority is hiring the best people we can find, and we are willing to provide relocation and visa support for the right candidate. We are a small team and intend to stay that way, so everyone we hire needs to be exceptional.
If you think this position sounds interesting and you meet the qualifications, we invite you to send your resume and cover letter to: email@example.com
Hinterland is an equal-opportunity employer. The studio is comprised of a multi-national, multi-ethnic team. We value a diversity of backgrounds. We also value veteran experience and a strong work ethic that supports the studio’s culture and values. Our work ethic and production methodology is built around a “Getting Shit Done” paradigm. We embrace a flexible working environment that affords our team members the opportunity to enjoy family time and exercise self-care. We balance this out with very high expectations about the quality of output from everyone on the team. We offer a variety of perks, but do not believe perks are the same thing as culture.
(Also, everyone who joins our team gets a pair of slippers. They are nice slippers.)